From family manufacturer to exporter across three continents
IGT Motors wasn't selling abroad. We executed its internationalisation end to end — market, own subsidiaries, technical certification, marketing and sales — turning it into an exporting operation across Europe, Asia and Africa.
The challenge
IGT Motors, an auto-parts manufacturer that started as a family business, wasn’t selling abroad. It wanted to internationalise for real — not “export occasionally” — but lacked the structure, the certifications and the presence to do it.
What we did (end to end)
We didn’t deliver a report: we executed the whole operation.
- Market study and selection of target markets.
- Opening international subsidiaries and a business structure across Asia, Europe and Africa.
- Adapting internal processes and technical product certification, including technical design.
- Structuring international marketing and communications: identity, message and institutional videos.
- Commercial support all the way to the operation.
The result
IGT Motors went from not selling abroad to an exporting operation across several continents — Europe, Asia and Africa. From a local business to a multi-market exporter.
The angle
This is our anchor case for “we execute, we don’t just advise”: market, structure, certification, marketing and sales, taken end to end. The only company we name — because it’s part of the group — and the proof of how far CB Ventures goes when an internationalisation is done in full.
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